70 years Vespa

Eternally in fashion, Vespa is a living legend”

The first Vespa was created in the Tuscan factory of Pontedera near Pisa in 1946. After the Second World War the Piaggio family, which was specialised in the construction of aircrafts, wanted to help the cripple Italian economy to get back on top. There was an urgent need for a modern and affordable way of transport. The vehicle had to be easy to steer for men and women, it had to carry a passenger and all that without having to worry about the messiness of dirt and mud.